How to improve SEO?
Search Engine Optimization or more commonly referred to as SEO plays a very important role in attracting new customers to your business. With over 93% of experiences on the internet starting with search engines, SEO can be a very valuable marketing strategy for your business.
The top result on Google has a 33% chance of getting clicked on, which means that if your business is not the top result on Google, you are already missing out on a 3rd of potential traffic to your website. What is even more astonishing is that 75% of people don’t even click on the second page of search results.
Below are 4 steps to increase your SEO:
Improving SEO rankings depends on the quality of your website and/or blog.
1. Improve your website loading speed.
Your website loading speed is important for a few reasons.
- If your loading speed is too slow, Google will recognize this and this will affect your Google rankings.
- Slow loading speed also affects the way visitors engage with your website.
Research shows that 40% of people will abandon a search if the website takes longer than 3 seconds to load and over 80% of those people will never return to your website again. This is terrible for your SEO rankings as it kills traffic to your website.
2. Produce high-quality content.
If you don’t update your website with new content on a regular base, your SEO rankings won’t be very good. To improve traffic to your website you need to give visitors a reason to come back time after time.
Your content needs to be high quality, recent and relevant. Another factor that impacts your SEO rankings is called the dwell time. If your website has new and exciting content that is relevant, users will spend more time on your website and in return improve your dwell time, which will help increase your SEO rankings.
3. Optimize your website for mobile devices.
If you think about it, almost everyone if not everyone you know has a mobile device, which is the case with most people around the world.
With more than 60% of Google searches coming from mobile devices, it is important for your website to be mobile-friendly as Google recognizes this and ranks websites accordingly.
4. Use Keywords appropriately.
Keywords play a major role in SEO rankings.
When using Keywords you want to use words people will search for throughout your content BUT do it sparingly! If you go overboard and saturate your website with keywords, Google will pick up on this and it will affect your SEO rankings a lot.
Keywords should fit naturally into sentences. Include them in your header tags and in image captions.
You should use Long-Tail Keywords, which are 3 or 4-word phrases that can be found in a search, for example, People won’t just search for ‘phone’ when they are looking for something, they might instead search ‘best phone for taking photos.